Executive Leadership

Alpana Arora

VP & GM Customer Revenue and Strategy  

Alpana Arora brings over 30 years of Management and Leadership experience in the high-tech world, including digital marketing, e-commerce, and web development. Alpana is a long-standing member of the BDX family, serving in various roles over the last 20 years, most recently as the GM of our portfolio of Technology Solutions, including Websites, Envision, and Dreamweaver, the ultimate online shopping experience platform in the new construction space. She also serves as the VP of Client Experience, overseeing most all delivery and account management teams across the company.

Before joining BDX, Alpana was with IBM/Tivoli for several years in the Software Group, serving as the Digital Leader responsible for their corporate CRM initiative across the Americas, EMEA and AsiaPac. Early in her career, she was at Edify Corporation, a start-up out of Silicon Valley as the Web Manager for the first banking self-service platform in the mid-90s. Alpana was part of the core team that took the company public as well as during the S1 acquisition. She began her career in the Education industry, first as adjunct faculty and then as a 4th generation language developer, bringing state-of-the-art technology to classrooms via software and educational tools. Alpana studied at the University of Texas at Austin, with majors in Computer Science and Pre-med.

Alpana is an industry leader who often consults with builders of all sizes and business models on technology and digital marketing strategies. She is on a quest to take new home construction to the next level in commerce enablement and digitization of the buyer journey.