BDX Blog
Top 5 Reasons Rating & Reviews are Important for your Business
Reviews are an integral part of business in our digital age of consumerism. When you hear about a new restaurant/service/labor company, we generally hop on the internet to see reviews for that business. In 2018 we have HomeAdvisor, TripAdvisor, Yelp, Facebook Reviews,...
Why it is Important to Respond to Reviews – Especially the Negative Ones!
Did you know that a negative review about a brand or product with a brand response increases intent to purchase MORE than a standard 5-star review? This may seem counter intuitive, but in a study conducted by BazaarVoice, when a brand responds to a negative review,...
Proven Tips and Techniques for 5-Minute Lead Follow-Up
In my previous post, Adopting Good Lead Follow-Up Best Practices, we discussed the importance of reaching out to a lead within 5 minutes since a delayed response is money lost. Only 26.1% of leads are followed-up within 5 minutes and the remaining 73.9% are left to...
Top Agent eFlyers for July, 2018
From our agent eFlyers sent in July, we examined several campaigns that had open and click rates up to 40% higher than our averages, and the results are below. Please email us at connect@thebdx.com with any comments. Please email us at connect@thebdx.com with any...
Top eFlyers for June, 2018
New month, new results. Here's our choice for top eFlyer for the month of June and why we think they performed so well. Please email us at connect@thebdx.com with any comments. #1 - Toll Brothers Subject Line: Bring Your Clients to our Meet the Builder Event Saturday...
Why you need a Hispanic Marketing Strategy
There are currently 58.6 million Latinos in the U.S. and about 80% of them search online in Spanish. They prefer brands who speak to them in their native language. Latinos in the United States not only speak Spanish at home and in social settings—they also...
How to reply to leads from Spanish Speakers
None of my sales staff speaks Spanish—what can I do when I get a lead? No hay ningùn problema… No Problem! Read on for some tried and proven techniques to help you potentially make the sale to Hispanic buyers which are the fastest growing group of home...
Adopting Good Lead Follow-Up Best Practices
Recently, I went to a pet shelter and agreed to foster a couple of older kittens with the goal of a permanent adoption. They had been in the shelter for quite a while and there was a reason why. They had various illnesses and some still lingered. The most...
Top 5 Reasons you should join a local Home Builders Association
When you are thinking about your time and resources this year and where you want to invest it, you might just want to consider your local Home Builders Association. A driving force for our industry, the NAHB and all of its local chapters fight on behalf of our...
Grow Your Audience With Video
If you're looking to grow your audience and build your homebuilding business, then we're convinced video marketing is a great option. Just think, if a picture is worth a thousand words, how much more dynamic would integrating video into your marketing campaign be?...