Branding is the process of creating your company’s public image that your target customers and the general public visually associate with your brand. An example of branding in action is the familiarity of popular brand logos that we recognize on sight like McDonald’s, Starbucks, Wendy’s and others.
These brands have done an excellent job of cementing their brand theme in the minds of customers. Your website is your online model home and it’s critical that you make a good first impression. Check out these five ways to make sure your brand shines online.
1) Be Consistent Throughout Your Online and Offline Presence
Using your website as a branding tool to set yourself apart from the crowd, but you need to make sure that there is a solid connection between your online and offline marketing to be memorable and avoid a disconnect during the home shopping process. Make sure your company colors, logo, typeface, and voice are consistent throughout your website and all of your marketing. This way new and potential clients can begin to immediately distinguish your brand from your competitors’ brand at first sight.
2) Establish a Professional Image Online
If you want to be taken seriously in the homebuilding industry, establishing your professional brand online is critical to winning new business. Branding your company online helps your customers to find you and learn about how they can benefit from using your products and services.
Having an information-packed and professional looking website goes a long way towards proactively addressing your customers’ needs and frequently asked questions in order to help them make more informed buying decisions faster.
3) Become “The” Trusted Resource in Your Market
Customers are more likely to do business with brands and people that they can trust. Providing customers with an overview of your business in the form of an “About Us” page, blog or builder bio lets your customers know that they are doing business with real people.
Customers also enjoy being included in your builder story by sharing user-generated content and testimonials. This kind of sharing is a form of word-of-mouth marketing that builds organic trust and reliability in your brand in the minds of potential customers.
4) Develop a Long-Term Connection with Your Customers
Creative branding on your home shopper website allows the development of a long-term connection with your buyers. Adding newsletters, FAQ sections and forums make your customers feel appreciated and like a part of the family.
5) Be Available to Your Customers 24 Hours a Day
You can’t be available 24 hours a day, but your website can. Increase the number of home sales that you make by adding appointment scheduling functionality to your site. You’ll reach those late-night customers and night owls even when you’re not in the office and never miss another sale or lead again.
If you’re interested learning more about creating a website that works as hard as you do, we’d love to talk. Reach out to one of our BDXperts at firstname.lastname@example.org!