MOVING FROM LOCAL TO ONLINE
Capstone Homes had a stellar reputation in the community and were well known in the city of Flagstaff, but they were not capturing buyers that were moving from out of town. Their advertising efforts were entirely localized, limiting their reach and brand awareness outside of the area. When Mary Norton joined the Capstone Homes team as the Director of Marketing in early 2018 she was determined to grow brand awareness and expand their reach. Having worked with BDX in a previous role in California, she knew that listing on New Home Source would achieve the aggressive goals that she set for Capstone Homes. “I knew we needed to be where people are searching for new homes, and that place was online and on New Home Source,” says Mary Norton. By the second quarter of 2018, all of their communities were on New Home Source and they were beginning to see results. Download the full case study to learn more.