Creating Personalization Journeys for Your Website

  Online shopping experiences at their best are like shopping with an old friend. You don’t have to tell them your likes, dislikes or what you are shopping for. They know every special occasion that’s coming up on your calendar and no matter how many black dresses...

How Well Do You Know Your Home Shoppers?

Home shopping is different for every generation. Different age groups share common characteristics. We see trends with how they search for a home, what they look for and even what they are willing to pay. So how well do you know your potential customers? Right now,...

Creating a Personal Connection Using Chat and AI

Recently, we had our Digital Transformation Summit where Bassam Salem with AtlasRTX and Mark Law with BDX presented on chatbots and artificial intelligence. Here’s a recap of that topic. We’ve all heard of chatbots and artificial intelligence, but how many...

How Virtual Reality is Disrupting the Industry

Imagine closing a deal with a buyer that has never visited your model home. Today’s homebuilding marketers are using the latest media technologies to make this dream a reality. Today, builders can provide potential buyers with virtual reality tours, giving them...

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