How Well Do You Know Your Home Shoppers?

Home shopping is different for every generation. Different age groups share common characteristics. We see trends with how they search for a home, what they look for and even what they are willing to pay. So how well do you know your potential customers? Right now,...

Creating a Personal Connection Using Chat and AI

Recently, we had our Digital Transformation Summit where Bassam Salem with AtlasRTX and Mark Law with BDX presented on chatbots and artificial intelligence. Here’s a recap of that topic. We’ve all heard of chatbots and artificial intelligence, but how many...

How Virtual Reality is Disrupting the Industry

Imagine closing a deal with a buyer that has never visited your model home. Today’s homebuilding marketers are using the latest media technologies to make this dream a reality. Today, builders can provide potential buyers with virtual reality tours, giving them...

The CXO is the New CMO

Author: Melissa Morman Traditionally, a company’s Chief Marketing Officer or CMO has been very focused on the ‘brand’ of the company—logos, typeface, colors, etc….And there is definitely a ‘brand promise’ that is implied through all marketing initiatives – including,...

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