Jun 21, 2019 | Best Practices, Industry Trends
Home shopping is different for every generation. Different age groups share common characteristics. We see trends with how they search for a home, what they look for and even what they are willing to pay. So how well do you know your potential customers? Right now,...
May 22, 2019 | Industry Trends
Recently, we had our Digital Transformation Summit where Bassam Salem with AtlasRTX and Mark Law with BDX presented on chatbots and artificial intelligence. Here’s a recap of that topic. We’ve all heard of chatbots and artificial intelligence, but how many...
Apr 11, 2019 | Best Practices, Industry Trends
Our friends at Meyers Research and Metrostudy are presenting “Right Sizing Home Design” during their upcoming webcast. When: Wednesday, April 17th, 2019 | 2 PM EST/11 AM PST Speaker: Mollie Carmichael, Principal at Meyers Research What...
Mar 21, 2019 | Industry Trends
This week, local Austin company, Icon, was featured in the news as they unveiled the latest 3D printer which allows users to create up to 2,000 SF homes for up to 30 percent savings. Icon creates printers, robotics and advanced materials that are...
Mar 20, 2019 | Industry Trends
Imagine closing a deal with a buyer that has never visited your model home. Today’s homebuilding marketers are using the latest media technologies to make this dream a reality. Today, builders can provide potential buyers with virtual reality tours, giving them...
Mar 1, 2019 | Industry Trends
Author: Melissa Morman Traditionally, a company’s Chief Marketing Officer or CMO has been very focused on the ‘brand’ of the company—logos, typeface, colors, etc….And there is definitely a ‘brand promise’ that is implied through all marketing initiatives – including,...
