It’s All About How You Sell It

Mar 9, 2020 | Renderings

In a 2019 study by BDX & Meyer’s Research, home shoppers were asked about their preferences for ‘smart home features’ and buyer’s expressed an average amount of interest. Interestingly, when asked about specific features like smart thermostats, fire safety and...

Image Marketing- Tips, Tricks, and Using AI?

Mar 2, 2020 | Renderings

Since the advent of graphic design, imagery has been the focal point of advertising and marketing. Even in a day and age where Google searches are populated from keyword rich text, images still play a key role in driving traffic. According to Quora, 10.1% of all...

How to Make Home Shoppers Oh So Happy With Matterport Tours

Feb 17, 2020 | Renderings, Uncategorized

The home shopper journey starts out with enthusiasm, but shoppers often find themselves trying to fight traffic and schedule time to visit communities during sometimes inconvenient times. 93% of home shoppers start their journey online, typically on an aggregator site...

To Visualize Or Not To Visualize, That Is The Question.

Feb 10, 2020 | Renderings, Uncategorized

Envisioning something you can’t see is a challenge for many of us and research shows that visualization of an unbuilt home or community is especially challenging for home buyers. In a recent study of active home shoppers, issues with visualization was cited in the top...

How To Make Your Renderings Go A Million Marketing Miles

Feb 3, 2020 | Renderings

2020 is here and we’re sitting with exactly 1/12th of the year behind us. January has come and gone in a blur and it’s time to focus even more on preparing for the year ahead. To help you out, we’ve included our top 5 tips to get the most marketing miles out of your...

Are Your New Home Communities on The Map?

Jan 27, 2020 | Renderings

As it goes with most new home communities, eager home shoppers follow map directions to a newly plotted community only to find that the map leads to an open field and unclear directions. The industry has raced to buy directional signs, add written directions to their...