Summit Homes issued an e blast this week to home shoppers offering a sneak peak of their new home shopping app. The new Summit Homes branded app is powered by New Home Navigator and gives home shoppers the ability to search for new homes, create a list of their favorite homes, and even use virtual reality to place furniture within a home. The app also puts team members within reach by enabling consumers to connect immediately to ask any questions that come up in the shopping experience.

Once a home shopper creates an account, they are able to add their desired Summit Homes communities and begin their search. Where it really gets interesting using the app, is walking through a community. Shoppers are able to take photos of the homes and features they like, add notes and use augmented reality (AR) to augment points of interest in the community, drop furniture in rooms and take room measurements. The app is complete with everything a home shopper needs to become fully engaged in the shopper journey from area maps to site plans, down to being able to access a financial calculator. Summit Homes is definitely taking the digital customer journey to a new level. While you can’t complete the sale of your new Summit Home on your phone, that reality is getting less far-fetched.

Summit Homes couldn’t be more excited about launching the app. When asked, their Director of Marketing, Chelsea Fanders simply stated, “I think the app looks awesome! The AR tools are super cool.” With the launch underway, Chelsea Fanders is busy promoting the latest way to interact with Summit Homes. Be on the lookout for a full case study in the next few months. If you are interested in creating your own app, you can learn more here. Still not convinced you need an app? Read this article to learn the top 5 reasons why every builder needs an app strategy.