The BYTE 1/20/23

Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.

This week we’re taking a BYTE out of social media tips to grow your email list, nostalgia marketing, YouTube channel best practices, Twitter’s feed update, and biobatteries.


Leverage Social Media Video to Grow Your Email List

Social media videos are an excellent medium to connect and grow your audience. But no one “owns” their social audience. In fact, we’re all just one algorithm update away from never appearing in our audience’s feed again. Converting your social media audience to email subscribers ensures you have control, and they’ll always see your content. Learn four types of short-form videos that convert to email subscribers from ConvertKit’s article.

Take Notes 

Nostalgia Marketing

With authentic content trending, being nostalgic is an effective way to market to all ages. The digital marketing firm, Spiralytics, reported, “9 out of 10 people admit to thinking about the past positively at least sometimes, and almost half claimed to do this often.” View the full infographic here to learn more about nostalgia marketing and its benefits.

17 steps for Your YouTube Channel

According to Hootesuite, “98% of Americans visit YouTube monthly, and almost two-thirds visit daily.” With such a substantial viewership, YouTube is a powerful way to engage and expand your audience. If you haven’t started a YouTube channel, there’s never been a better time than now. Click on the link above to learn seventeen steps to optimize your YouTube channel.

Twitter’s Feed Update

Twitter users now have more control over which tweets they want to view. Rather than a single feed, Twitter has now created two tabs – one for recommended tweets and one for accounts that you directly follow. Learn how to leverage this change and get content in front of your followers in Social Media Today’s blog post.

Totally Unrelated

The Human Battery

What’s a battery that never runs out of juice? Well, it’s one powered by our bodies. Scientists believe the human body generates enough energy to power wearables, medical sensors, and implanted devices. In addition to making these “biobatteries” autonomous, it would also limit or eliminate performing surgery every time a battery dies. Read the full story on