The BYTE 1/06/23

Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.

This week we’re taking a BYTE out of 2023 AI Trends, social media trends, SEO best practices, email sender names, and Sennheiser Wireless Earbuds.


2023 AI Trends

AI’s popularity grew exponentially in 2022, especially when using the solution to generate images with different art styles. The AI trend doesn’t look like it will slow down in the new year, either. Check out Social Media Today’s blog post to see how AI will impact and influence online communication this year.

Take Notes 

10 Social Media Trends for 2023

Copying and pasting trends were the social media hype in 2022, but it’s all about being relatable and honest in the new year. We got a taste of this authentic content last year with the social app called BeReal. But we’ll see even more of this original content trending this year. Learn ten tips to inspire your social media strategy in LaterBlog’s article.

2023 SEO Best Practices

A Search Engine Optimization (SEO) strategy is more prevalent for your digital marketing plan than ever this year.

There’s no catch-all method to optimize your SEO with Google’s algorithm constantly updating but learning best practices certainly can’t hurt. Read Content Marketing Institute blog post to learn strategies to optimize for search in 2023.

Email Sender Name Strategies from Experts

Getting a recipient to open an email is a challenging obstacle in email marketing. Consumers don’t want just generic content. They want a personalized experience. Some brands are leveraging who the email comes from to achieve this goal. Learn email sender name techniques from experts to help boost your email open rate on MarketingProfs’ article.

Totally Unrelated

Sennheiser Wireless Earbuds

CES 2023 is taking place in Las Vegas this week. The conference gathers the biggest technology companies to present groundbreaking technology, including Sennheiser’s Conversation Clear Plus wireless earbuds. The earbuds’ goal is to filter out the noise and enhance speech so you can hear conversations better in noisy places—so, no more shouting in crowded places to listen to each other. Read more about this device here.