The BYTE: Gen Z Instagram trends, Behavioral Targeting Tools, Website Conversion Tips, and More!

This week we’re taking a BYTE out of Gen Z Instagram trends, behavioral targeting tools, website conversion tips, Pinterest direct links, and DNA data storage.

Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.



2024 Gen Z Instagram Trends

Instagram has unveiled its much-anticipated 2024 trends, offering a captivating glimpse into the psyche of the ever-evolving Gen Z. According to a report from CivicScience, 43% of Gen Z use the Instagram app daily. From lifestyle to social media trends, check out key findings on what drives Gen Z now and in the year ahead on Instagram‘s blog post.


 Take Notes 

Behavioral Targeting Tools for Marketers

Today’s consumers expect personalized and relevant content that resonates with them. Behavioral targeting tools offer you a crucial lens into audience interests and can help increase engagement and conversion. Leveraging behavioral targeting tools is imperative for your marketing efforts not to get scrolled past. Learn about the top behavioral targeting tools from HubSpot‘s article.

30 Website Conversion Tips

A robust digital presence is essential for growth, so your website has to make a great first impression. The team at Red Website Design has created a list of 30 ways, such as spotlighting testimonials and social media proof, to attract your audience and improve your website conversion rate. View the infographic here.

Pinterest Direct Links

To help you streamline traffic to your website during the holiday frenzy, Pinterest has released more formats for their proven advertising asset, Direct links. As per Pinterest, brands that initiated using direct links in consideration campaigns experienced an average increase of 96% in site clicks. Learn more about this advertising tool and the new ad options to improve your campaign results on Pinterest‘s blog post.


Totally Unrelated 

Biomemory’s DNA-powered Data Storage

Biomemory, a groundbreaking startup, has created a revolutionary digital data storage that translates digital information to the elements that make up DNA. DNA-powered technology is a coveted alternative to traditional hard drives because of its longevity. Typical hard drives only last up to 5 years, but Biomemory’s DNA card’s minimum lifespan is 150 years. Learn more about this cutting-edge innovation in The Verge‘s article.