This week we’re taking a BYTE out of infographic design elements, image sitemaps, TikTok’s video time limit, Instagram’s Nearby feed, and Humane’s AI Pin.
Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
Generally
Nine Infographic Design Elements
Infographics are an excellent way to convey information and engage your consumers with eye-catching visual graphics. In fact, according to Forbes, “84% of marketers, who’ve used infographics in the past, claim they are effective.” What’s a better way to learn about nine essential design elements of infographics than an infographic itself? Check out this infographic to up your content marketing game.
Take Notes
Do You Need an Image Sitemap?
If your website only houses a few graphics, you probably don’t need an image sitemap. However, if your website heavily relies on images and videos, it would be beneficial to add an image sitemap to increase your SEO and visibility on Google’s image search results. Learn more about image sitemaps and other SEO image best practices on Brafton’s blog post.
TikTok Increases Video Time Limit
TikTok is known for its short and entertaining videos but has slowly embraced long-form videos. Back in February 2022, the platform extended the maximum video length from three minutes to 10 minutes. Now TikTok is testing increasing the duration again, this time to 15 minutes. Learn more about this update and its new opportunities for creators in TechCrunch’s article.
Instagram’s Nearby Feed for Stories
Instagram is taking a page from the Chinese version of TikTok, Douyin’s book, and testing a new way to attract local traffic. The app researcher, Alessandro Paluzzi, shared a screenshot of the social app’s Nearby feed for stories highlighting public content from nearby users and businesses. The new asset potentially provides a new outlet to advertise to users based on their location. Read more about this new Instagram feature on SocialBarrel’s blog post.
Totally Unrelated
Humane’s AI Pin
Named one of Time Magazine’s “Best Inventions of 2023”, Humane’s first gadget, AI Pin, is a force to be reckoned with. Powered by OpenAI’s GPT, the AI Pin can do tasks like making calls, sending texts, and answering complex questions by voice commands. The device can even project visuals on your hands and requires no smartphone. Learn more about this innovative technology on The Verge’s story.
