The BYTE: Personality-Type Content, YouTube Short Tools, TikTok’s Valentine’s Guide, and More!

This week we’re taking a BYTE out of personality-type content, YouTube Short tools, digital media planning, TikTok’s Valentine’s guide, and self-assembling space structures.

Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.



Create Personality-Type Content

Personality relates to the psychological aspects of your audience, such as emotions and behavior. Creating various types of content marketing that appeal to the different personality types will help you expand your data pool and build trust with your consumers. Utilizing personality hand in hand with demographics will help you create a harmonious marketing strategy that engages your audience. Read more tips about personality traits in Content Marketing Institute’s blog post.


Take Notes 

Streamline Your YouTube Shorts Process

Shorts are YouTube’s fastest-growing media format and a powerful marketing channel. In fact, according to, “YouTube Shorts are growing 135 percent year over year and have over 1.5 billion monthly users.” With the surplus of popularity, it’s unsurprising that YouTube released an option to help streamline the Shorts process. Now, the video platform via the “Remix option” offers multiple editing tools that make reformatting your clips into short form format a breeze. Learn more about this in Social Media Today’s article.

Digital Media Planning Tips

Developing a successful digital media approach is a complex task and takes time to determine multiple facets, including your consumers’ needs, objectives, media analysis, goals, and more. Search Engine Journal created a step-by-step guide that helps break down media planning to help you navigate and make the process more efficient. Read it now on the link above.

TikTok’s Valentine’s Marketing Guide

With Valentine’s Day right around the corner, create a TikTok strategy that users will love. Last year, the #ValentinesDay on the social app reached 57 billion video views. With the platform’s audience growing this year, the view count will likely surpass last year’s. TikTok recently shared insights on some trending ad formats, hashtags, and valuable pointers to optimize the potential of your Valentine’s marketing opportunities. Check them out here.


Totally Unrelated 

Self-Assembling Space Structures

Moving to space faces challenges, including no place to live. Building in the brutal atmosphere of space has been an issue. Fortunately, NASA has recently created a self-assembling robotic structure that can thrive in harsh environments like the lunar surface. The innovative technology called Automated Reconfigurable Mission Adaptive Digital Assembly Systems (ARMADAS) is literally a building that builds itself and is one step closer to humanity living on the moon. Read the full article on TechCrunch.