The BYTE – Tech Features, Old School Ads, U.S. Housing Market and More!

This week we find out more about the new home tech features with the biggest gain, learn why ‘old school’ ads work well for home builders, discover how generational shifts shape the housing market and we take a look at a new tiny duplex plan.

Welcome to the BYTE, where you get to sink your teeth into the latest builder news.

Which Tech Features Gain the Biggest Gains

From thermostats to doorbells to lighting, new home features continue to get smarter by the year and are easily operated through apps, automation, and voice control. To meet the evolving needs of modern families, read on to find out what is top of mind for buyers when it comes to smart home features.

Why ‘Old School’ Ad’s Still Work for Home Builders

As targeted social media and online advertising has become more dominate, do ‘old school’ marketing such as flyers, brochures and directional signs still fit into a home builder’s marketing plan today? Learn more about the old school tactics that are still effective in building awareness for potential home buyers.

Generational Shifts Reshape U.S. Housing Market: Zonda

Demographic and housing trends are linked, with demographic shifts often serving as a leading indicator of housing market dynamics. Understanding these shifts is essential to navigating the complexities of today’s housing market. Find out more with Zonda’s annual Baby Chaser Index.

House Plan of the Week: Tiny Duplex

It’s unusual to see a tiny home plan or accessory dwelling unit that’s also a duplex design and this new plan came as a surprise. Take a look at this interesting twist on budget-friendly design and an elegant solution to housing a recent college grad and a grandparent.