This week we’re taking a BYTE out of Threads, TikTok’s landscape video efforts, social media holidays and awareness months, fake reviews, and Tomorrow.io’s weather-predicting satellite.
Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
Generally
Is Threads Worth Adding to Your Social Media Arsenal?
New data reveals that Meta’s Threads downloads have skyrocketed. In fact, according to a report from the intelligence firm Appfigures, the app reached 12 million new downloads and was the fourth most downloaded app on Apple’s App Store in December. Threads is also moving closer to its goal of creating a community across multiple social media networks by integrating ActivityPub.
With the social platform’s recent growth and updates, marketers might want to consider adding this social tool to their marketing strategy. Learn more data about Threads on TechCrunch‘s article.
Take Notes
TikTok’s Pushing Creators Towards Landscape Videos
While other social platforms are pushing for vertical video, TikTok’s latest efforts are moving in the opposite direction. Well-known for its short, vertical videos, TikTok is switching up its approach with landscape video. The social app is even incentivizing creators to use horizontal video, promising increased views and content exposure. Read more about TikTok’s experiment in Social Media Today‘s article.
2024 Social Media Ideas for Your Calendar
Filling up your social media calendar with relevant content can be arduous. However, one way to ensure you have enough content scheduled and maximize your social presence is to align your posts with the specific dates of holidays and awareness months. Whether you’re drawing a blank or need inspiration for your 2024 strategy, check out Springboard‘s observances, holidays, and awareness months list.
Tips to Improve Your Brand’s Online Reputation
TrustPulse states, “49% of consumers trust online reviews as much as personal recommendations from friends and family.” Consumers value transparency and will often vet a company with reviews. One common issue that brands face is fake reviews. Fake reviews damage your credibility, especially when they are negative. Read Brafton‘s blog post and BDX’s TrustBuilder article to learn tips on how to manage and leverage your online reviews.
Totally Unrelated
Tomorrow.io’s Radar Satellite
Predicting the weather is essential to helping people prepare for harsh and unpredictable climates. The infrastructure needed for weather-analyzing equipment is usually prohibitively big and heavy, making it hard to transport.
Tomorrow.io’s satellites, Tomorrow R1 and R2, are a competitive product to Nasa’s current technology, the Global Precipitation Measurement (GPM) satellite. The difference is that Tomorrow.io’s satellites are much smaller, weighing about 85 kilograms, versus traditional space technology, which weighs about 3,850 kilograms. However, Tomorrow.io doesn’t want to retire the current U.S. weather infrastructure. Instead, the company intends to expand its technology worldwide. Read more about this development in TechCrunch‘s article.
