The BYTE – Unexpected Red, Renters Tenure, The Magic Behind Disney’s Storyliving and More!

This week we’re taking a look at the unexpected red theory, renters tenure in recent years, the magic found behind Disney’s Storyliving and we take a look at the floor plan of the week.

Welcome to the BYTE, where you get to sink your teeth into the latest builder news.

What Is the Viral Unexpected Red Theory and Why Is It So Effective?

The unexpected red theory is just what it sounds like, the idea is to jar the visual experience by placing something red in a room, then capturing the viewer’s full attention. This is made more obvious when red is used in combinations that one wouldn’t necessarily expect. Read more about where the ‘unexpected red’ here.

Disney Exec Reveals the Magic Behind Storyliving by Disney

With the launch of its Storyliving by Disney brand two years ago, The Walt Disney Co. entered the world of residential development. Today, two of these master-planned communities are now underway, one in California and one in North Carolina. Find out more about the goal for the division.

Report: Renters Are Staying in Place Longer Than a Decade Ago

Due in part to high homeownership costs and high rental costs discouraging moving to new rentals, renters are staying in the same place for longer. The share of renters staying in their home increased in 2022 relative to a decade ago. Will renter tenure could decline soon, read on to learn more.

House Plan of the Week: Urban Infill from Visbeen Architects

This modern house plan from Michigan-based Visbeen Architects not only shows off bold curb appeal and clean lines it also offers a fresh design for a narrow lot. Discover more about this floor plan and take a look all it has to offer.