The BYTE: X’s Article Update, Livestream Strategies, TikTok’s Search Shortcut, and More!

This week we’re taking a BYTE out of Threads, X’s article update, livestream strategies, and social listening. TikTok’s Search shortcut, and e.l.f. Cosmetic’s Super Bowl commercial.

Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.



X is Working on a Feature to Post Articles

In 2022, X expanded its character length for posts from 280 to 4,000. The social platform is again leveraging long-form content by developing an update that allows users to publish their articles on X directly. The social app’s new option can help creators share their content and broaden their reach. Read more about X’s latest feature on Social Media Today’s blog post.


Take Notes 

A Livestream Multi-Use Strategy

A livestream’s purpose is to interact with your audience. However, according to Conviva’s State of Streaming in 2021, 23% of global viewers prefer watching live content, and 77% would rather watch on-demand content. When faced with minimal live viewership, marketers are advised to maintain hope and to repurpose their content strategically.

So, rethink your strategy with an available replay of your livestream and learn some top ways from experts to repurpose your content in Content Marketing Institute’s article.

Does Social Listening Help Build Customer Advocacy? 

Social Listening helps brands break through surface-level metrics and get a behind-the-scenes look at their audiences’ real needs, desires, and pain points on social media. Understanding customer expectations and sentiments will help earn customer trust and increase customer advocacy. Learn five tactics and insights for social listening from Sprout Social’s blog post.

TikTok’s Search Shortcut

In the last couple of years, TikTok has proven to be a notable search engine for younger generations. Even Google acknowledged the possible threat in 2022. The social platform has reportedly been prompting users to download a new TikTok Search shortcut to increase discovery on the app. Users can add TikTok’s shortcut to their device’s Home Screen, which makes it easier to find content on TikTok. Read more about this in Social Media Today‘s article.


Totally Unrelated 

e.l.f. Cosmetics Debuts Judge Beauty

Super Bowl Sunday will feature the most creative advertisements, but it will be hard to steal the spotlight from the “Judge Beauty” campaign from e.l.f. This national ad, marking e.l.f. Cosmetic’s debut in the Super Bowl commercial arena cleverly combines major franchises and showcases Suits stars Gina Torres, Rick Hoffman, and Sarah Rafferty. However, the real showstopper was Judge Beauty, featuring Judy Sheindlin, best known as Judge Judy. Watch the commercial here.