Discover the Power of Virtual Home Tours: Why Quality Matters for Effective Marketing

As the market for new homes continues to grow, it’s more important than ever to have a powerful marketing strategy that sets your properties apart. That’s why we’ve built over 4,000 tours to date, each designed to showcase the unique features and benefits of every home. Our tours collectively have put home shopper eyes and clicks on tours with over 47 million impressions and 15.9 million visits.

Whether you’re a seasoned builder or just starting out, there are a few key things you should know about virtual home tours.

Quality Matters

It makes sense, however, the quality of a tour can be a major detail that is overlooked when finding a vendor to work with and can have a big impact on your success. Tours generally have a shelf life of more than three years and need to reflect the quality of your homes. A great vendor will have a checklist to ensure every standard is met and that each and every home looks its absolute best. That’s why we take great care to ensure that every tour we create reflects the quality and craftsmanship of your homes. From high-quality images to interactive features, we make sure that every detail is just right.

Online Tours Are No Longer The Exception, They are The Expectation

In today’s digital age, home shoppers expect to be able to view homes online before making a decision. In fact, listings with virtual tours are viewed three to six times longer than those without and a growing number of buyers make an offer on a home site unseen. By offering virtual tours of your properties, you can reach a wider audience and give buyers the information they need to make an informed decision.

Tours are The Most Powerful Marketing You Can Have

When it comes to marketing new homes, virtual tours offer one of the best returns on investment. Not only do they provide buyers with an immersive experience, but they also give you a wealth of high-quality images that can be used everywhere including your social media.

BDX offer three types of virtual tours for your unbuilt homes, Interactive Tours, VR Tours, and Animated Tours. Whether you’re looking to inspire home shoppers during their online search or give them a better sense of what your homes offer, we have the expertise and tools you need to succeed.

There’s no doubt that tours have become the gold standard when it comes to marketing new homes. If you are interested in learning more please email us or visit us at