New Home Lifestyles

 

Powered by NewHomeSource.com, New Home Lifestyles is a 5-15 minute daily social media live streaming broadcast that focuses on model home tours from the best new home communities across the country.

The goal behind these broadcasts is to create authentic content in real time that will maximize organic social media reach and drive educated and engaged new home shoppers to builder digital touch points and sales centers.

What We Do

We provide the platform, the streaming technology, and are responsible for all of the behind the scenes production of New Homes Lifestyles.
We host the New Home Lifestyles broadcast on the NewHomeSource.com Facebook page. More to more than 69,000 actively engaged new home shoppers across the country.
After the live stream, we develop a content proliferation strategy that gets the content on owned channels across our digital ecosystem.

What You Do

Sign your community up and let us know more about the community you want to showcase.
Your community team will be responsible for filming and hosting the live stream tour. This exercise lends to an air of authenticity and engagement as no one knows your homes and communities better.
Builders and communities should share their broadcast to exponentially increase reach of this rich content across the digital ecosystem.

Why Live Streaming?

%

Prefer Live Stream Video to Social Posts

%

Prefer Live Stream Video to Blogs

%

Are Watching Live Stream Video On Facebook

%

Of Live Stream Video Viewers More Likely to Take a Further Action

Advantages

→ Significantly increases reach of engaging video content

 

Between push notifications and Facebook News Feed Algorithm’s heavy emphasis on Facebook LIVE content, the average increased reach of New Home Lifestyles is 5X that of traditional social video.

→ Sends educated and engaged audiences to landing pages and CTAs

 

New Home Lifestyles leverages chyrons with calls to action and links to the community and home detail landing pages throughout the broadcast so that broadcast audiences have the opportunity to engage, get educated and convert – all in real time.

→ Repurposes broadcast content across the digital ecosystem

 

While the broadcasts originate on Facebook LIVE to take advantage of NewHomeSource.com’s 69,000 new home shoppers, the broadcasts will also be pushed live on YouTube LIVE and IGTV – giving 3 distinct audiences access to the new homes being showcased on New Home Lifestyles.

→ A FREE service for builders as part of the BDX listing bundle

 

While there is some work that will need to be done on the community associates’ part to take advantage of the this initiative., there is no charge for being showcased on the New Home Lifestyles broadcast. It is open to all builders who are signed up on the BDX listing bundle.

Still have questions? Contact us to learn more.

 
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