New Home Lifestyles
Powered by NewHomeSource.com, New Home Lifestyles is a 5-15 minute daily social media live streaming broadcast that focuses on model home tours from the best new home communities across the country.
The goal behind these broadcasts is to create authentic content in real time that will maximize organic social media reach and drive educated and engaged new home shoppers to builder digital touch points and sales centers.
Facebook says more people are watching live videos amid coronavirus crisis.
From February to March, the number of Facebook Live viewers in the US increased up to 50%, the social network says.
Why Live Streaming?
Prefer Live Stream Video to Social Posts
Prefer Live Stream Video to Blogs
Are Watching Live Stream Video On Facebook
Of Live Stream Video Viewers More Likely to Take a Further Action
→ Significantly increases reach of engaging video content
Between push notifications and Facebook News Feed Algorithm’s heavy emphasis on Facebook LIVE content, the average increased reach of New Home Lifestyles is 5X that of traditional social video.
→ Sends educated and engaged audiences to landing pages and CTAs
New Home Lifestyles leverages chyrons with calls to action and links to the community and home detail landing pages throughout the broadcast so that broadcast audiences have the opportunity to engage, get educated and convert – all in real time.
→ Repurposes broadcast content across the digital ecosystem
While the broadcasts originate on Facebook LIVE to take advantage of NewHomeSource.com’s 69,000 new home shoppers, the broadcasts will also be pushed live on YouTube LIVE and IGTV – giving 3 distinct audiences access to the new homes being showcased on New Home Lifestyles.
→ A FREE service for builders as part of the BDX listing bundle
While there is some work that will need to be done on the community associates’ part to take advantage of the this initiative., there is no charge for being showcased on the New Home Lifestyles broadcast. It is open to all builders who are signed up on the BDX listing bundle.