Buyer Journey Study
Get unprecedented insight into the New Home Buyer Journey
BDX recently studied new home shoppers, spanning buying demographics and geographies. The study was commissioned to understand the specific (and shifting) goals and challenges of new home shoppers and buyers throughout their purchase cycle. We followed new home shoppers as they conducted research; visited model homes; and met with builders and communities to learn about their goals, activities, needs, and pain points.
Home Shopper Insights & Builder Brand Tracking StudyOur home shopper insights survey was developed to understand and collect a baseline of data on customer preferences and variations based on demographic, attitudinal, and behavioral dimensions. For the past 3 years, this research tracked and compared results to the baseline on:
- Current attitudes about home buying including triggers, timelines, and goals
- Current home buying behavior
- Consideration towards purchasing a new construction home (why or why not?)
- Favorability towards new construction homes
- Intent to use and drivers of using a real estate agent vs DIY
- Builder brand awareness
Custom ResearchWe perform custom research for a variety of topics and areas using our panels and a variety of techniques to get the best information possible. Reach out to us so that we can fulfill your research needs.
Our experience working with home builders allows our team to give you a unique perspective and achieve the best results.