Content matters, but how much? Wouldn’t it be great if we had a crystal ball that would tell us what content to invest in to get the best results? While we don’t have a crystal ball per se, we do have home shopper data. We took a look at NewHomeSource listings to see what data makes the biggest impact. You are investing in your listings, it makes sense to maximize your ROI. Follow our content guide below to see the results!
Add Community Images or Renderings
Have you ever scrolled through new home community listings? About 90% of the images are tombstone images with few photos or renderings highlighting the amenities to come and benefits of your community. Data shows that including community images or renderings can increase leads 28% and click-thrus by 20%.
Add Video
Video continues to be a worthy marketing investment. Listings that include video have 28% higher leads and 36% higher click-thrus.
Add Your Spec Homes
Adding 3 or more spec homes to your listings can boost leads and click-thrus by 19%. You can up the performance and experience by including a virtual tours for every spec.
Data matters! If you need help improving your listings performance, fresh content might just be what you need to inspire home shoppers to hand over their email address. Not sure where to start? BDX can help by giving you an assessment of your website and listings. Contact us if you would like a free assessment or visit us at TheBDX.com to learn more.
