Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of Meta’s Reel advertising option, content curation fundamentals, sound logos, TikTok’s app performance, and Google’s heat alerts.
Generally
Meta’s New Advertising Option for Reels
Meta, the parent company of social media giants Facebook and Instagram, has launched a new ad option for its popular short-form video feature, Reels. According to Meta, a recent survey revealed that almost 50% of people direct messaged brands after seeing a short-form video. To help advertisers optimize their outreach, with users recently opting to privately reach out to brands, the social media company has added the option to add a CTA button to its Reels. Read more on Meta’s article.
Take Notes
Content Curation Fundamentals
Creating original content is vital to digital marketing. However, sharing curated content can be a refreshing way to fill those schedule gaps and engage with your niche audience.
View this infographic from Giraffe Social Media to learn compelling curated content fundamentals to expand your content approach and maximize your social media presence.
Wikipedia’s Sound Logo
Wikipedia has introduced a sound logo for audio devices. The logo is designed to be played when users access Wikipedia’s audio content, such as podcasts or audio versions of their articles. The concept of utilizing sound for branding has been around for some time. The audio logo you are probably most familiar with is Netflix’s recognizable “Ta Dum” sound. Listen to and learn more about Wikipedia’s sound logo in Gizmodo’s article.
TikTok Crowned as Top App in Q1 of 2023
There’s been a lot of controversy over TikTok lately, but one undeniable thing is that it dominates social media. In fact, data.ai’s latest app performance report revealed TikTok ranking as the top app worldwide for downloads and consumer spending in Q1 of 2023. See more statistics for social media and how this dynamic affects marketers in Social Media Today’s blog post.
Totally Unrelated
Google’s Extreme Heat Alerts
Google recently announced it would launch a new alert to help inform and keep people safe during high temperatures in the coming months. The popular search engine currently notifies and raises awareness for acts of nature like wildfires, earthquakes, and hurricanes. With Google’s new partnership with Global Heat Health Information Network, they can also add heat waves to that list. Read more about this new feature in TechCrunch’ s article.
