Most homeshoppers find themselves in search of a new home because they have outgrown their current space, making the ability to see the floor plans of your homes a very important first stop in the home shopper journey. Shoppers could find themselves at a crossroad without the right information to make a decision, any friction points encountered on their journey could mean an early exit in the process that sends them to another builder.
So how do you engage home shoppers and help them understand spatially what your homes have to offer? Here are a few visual products that can reduce friction and help shoppers take the right path – one that leads to a new home sale!
Interactive Floor Plans
If you offer structural options, an interactive floor plan should be at the top of your list. The ability to add and adjust options on a floor plan is one of the biggest advantages of building a new home versus a used home. Interactive floor plans make personalizing a homes floor plan more readily available. It also has the added bonus that shoppers typically have to add their email address to save their built plan, generating a very high quality lead for your sales team.
3D Floor Plans
3D Floor Plans are a great way to highlight features of a plan that can be less than obvious on a 2D floor plan, like a beautiful window over the sink. It is the most realistic way to convey a floor plan design with customizable options, including furnished or unfurnished designs. With 3D floor plans you can enhance the appearance of your listings and engage homeshoppers.
Virtual WalkThrough Tours
Give your buyers total control of their new homes walk through, even before your homes and communities have broken ground with a Virtual Walkthrough Tour. Homeshoppers have the ability to navigate room to room to discover products and explore features with a truly immersive, interactive 360-degree experience.
Want to learn more about taking your visual content up to the next level? We know that taking the next steps to incorporate new technology and interactive components can be overwhelming. Email us and we’ll help you create a custom plan to shore up your online experience.
