Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of TikTok’s Profile Kit, writing hooks, AI, Instagram’s AR ad options, and Google’s 3D Video chat booth.
Generally
TikTok’s Profile Kit
TikTok has stormed the world with its videos. With the app’s new feature, those viral videos can take off on other platforms. TikTok integrated with Linktree to create a new tool called Profile Kit that allows you to showcase and preview six videos on a Linktree page. Read more about this integration in The Verge’s article.
Take Notes
8 Ways to Hook Your Audience
You can write phenomenal content, but the first few sentences in the introduction determine whether your reader will read on. Utilizing a great hook at the beginning of your writing compels and sparks your viewer’s curiosity to keep reading. Learn eight ways to hook your audience from Copywriting Course’s blog post.
Embrace AI in Content Marketing
Artificial intelligence (AI) can’t replace human creativity and perspective. So, instead of fearing this advanced technology, some marketers have been using AI tools, such as text-to-image tools, to help with taxing tasks. Learn more about AI tools to help streamline your content on Content Marketing Institute’s article
Instagram’s AR Ad Options
The adoption of augmented reality (AR) has exponentially grown. In fact, according to GlobeNewswire, global AR usage is expected to reach 216 million by 2025.
Instagram is testing a new AR ad option that allows users to interact with the featured 3D product. This tool opens new advertising and engagement social media opportunities for your feed and stories. See Social Media Today’s blog post to learn more about this ad tool and more ad options to leverage.
Totally Unrelated
Google’s 3D Video Chat
Google’s 3D video chat booth, the Starline, has people bewildered by how life-like the projection is. Unlike Zoom, people can make genuine eye contact with a full-size virtual human without audio lags. With the help of 3D imaging technology, virtual shadows, and multiple cameras, Starline’s display makes it feel like the person is sitting across from you. Check out this technology in The Verge’s article.
