This week we’re taking a BYTE out of 2023 internet data, 2024 social post times, TikTok’s For You Page tips, conversational content, and GM’s hydrogen ‘power cubes’.
Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
Generally
Domo’s 2023 Internet Data
According to the cloud software company Domo, “As of November 2023, the internet represents 5.2 billion people.” The internet is a significant part of people’s daily lives at work and in their free time. Check out Domo’s Data Never Sleeps 11.0 report for insightful data on how people spend time online and where to focus your marketing efforts in 2024.
Take Notes
Conversational Content Techniques
Writing conversational content helps hold your reader’s attention and earn their trust. Make a personal connection with your audience by conversing through your writing. One way to create conversational copy is to pique the reader’s interest with the power of questions. Questioning your readers makes them stop to contemplate the query and engages them just like a real conversation would. Learn more conversational writing techniques in Content Marketing Institute‘s blog post.
TikTok For You Page Tips
With a billion active users, TikTok’s For You Page (FYP) is an excellent way to reach new prospects and make new connections. Being featured on the people’s FYP is taxing with TikTok’s algorithm based on user interaction, video information, and account settings. However, it’s not impossible, primarily if you use some of Hootsuite’s TikTok FYP hacks. Check them out here.
2024 Social Media Post Times
Timing is essential in many facets of digital marketing, including when to post social media content. Publishing eye-catching content at the optimal time gives marketers an edge to be noticed over other creators who post their content at any time. Check out insights from the leading social media management tools in Search Engine Journal‘s blog post to learn when the best time is to post to your target audience on various social media platforms in 2024.
Totally Unrelated
Hydrotec-branded Power Cubes
General Motors’ (GM) new partnership with Japanese construction vehicle manufacturer Komatsu can help lower emissions and pollutants. GM will work with Komatsu to develop mining trucks powered by Komatsu’s Hydrotc-branded ‘power cubes’. Each ‘power cube’ contains 300 hydrogen fuel cells generating 80 kW of power into a mining truck. With only water vapor produced and released by these new power sources, GM aims to revolutionize heavy-duty vehicle technology with an eco-friendly solution through hydrogen fuel cells. Read more about this story in The Verge‘s article.
