Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of content marketing strategy, Twitter stats, YouTube’s podcast features, a hybrid social media strategy, and TikTok’s partnership with Mercedes Benz.
Generally
Is A Content Strategy Necessary for Businesses?
It’s no coincidence that Semrush’s survey reported 78% of businesses that had a documented content strategy said their content marketing had been “very successful”. A well-executed content strategy plan can help businesses to establish their brand identity, engage their target audience, and ultimately drive conversions. Learn four more reasons why a dedicated content strategy is a must-have to succeed in profitable content marketing in Search Engine Land’s article.
Take Notes
23 Twitter Statistics to Leverage in 2023
Despite recent transitions this year, Twitter remains a powerful marketing tool to engage your audience, with 436 million active monthly users. The social platform is an excellent place to grow brand awareness and connect with highly engaged users, especially since it ranks third as the most popular app for daily use. Read more Twitter statistics from Sprout Social’s blog post to help mold your 2023 social media plan.
YouTube’s Podcast Expansion
New features are being tested on the YouTube Studio app to allow creators to manage their podcast content more effectively. With many of YouTube’s talent also running podcasts, it’s a smart next step for the platform to develop its audio tools further and leverage the growing podcast trend. Learn more about YouTube’s podcast tools on Social Media Today’s article.
The Balance Between Organic and Paid Social Media
Organic social media entails creating and sharing content with your audience without paying for advertising, whereas paid social media involves using targeted ads to reach a wider audience. Both approaches have advantages and disadvantages, and the best method will depend on your business goals, target audience, and available resources. Striking the right balance between organic and paid social media strategies is essential for success. Learn six ways to implement a hybrid social media strategy here.
Totally Unrelated
TikTok’s Partnership with Mercedes Benz
TikTok’s latest partnership makes it possible to watch short viral videos on the road – that is, if you own a Mercedes Benz E-Class. The collaboration between TikTok and Mercedes Benz aims to bring TikTok content to more users beyond the confines of the app, with E-series owners able to view it instantly on the ‘superscreen’ of their vehicle. Learn more about this collab on Social Media Today’s article.
