This week we’re taking a BYTE out of the top app usage trends, GA4 path exploration feature, social media hooks, Reddit’s user study, and Baracoda’s BMind Smart Mirror.
Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
Generally
Top App Usage Trends
Mobile usage was at an all-time high in 2023. In fact, according to data.ai’s latest “State of Mobile” report, the average daily mobile usage saw a 6% increase from 2022. Social apps significantly contributed to this boost in time, with the time spent on social media apps also increasing. Read more noteworthy app usage insights from Social Media Today‘s blog post.
Take Notes
Google Analytics 4 Path Exploration
Google Analytics 4 (GA4) is a powerful SEO tool that gives you an in-depth understanding of your website traffic, specifically its path exploration feature. Path exploration gives you valuable insights into your user’s journey on your website, including the effectiveness of your content, user experience, and marketing strategies. Learn how to get started on your GA4 path exploration report and more valuable tips to optimize your digital strategy in Brafton‘s article.
110 Compelling Social Media Hooks
Breaking through the clutter on social media feeds is only possible with attention-grabbing content. Social media advisor and expert Angie Gensler has put together a list of 110 hooks to stop your audience at mid-scroll. Start your new year fresh with these inspiring ideas to help increase engagement and interaction. Check out the infographic here.
Is Reddit worth adding to your Digital Strategy?
Reddit’s user study reveals new research showing that the social media app significantly influences purchases and recommendations. The study also showed that “79% of people want to hear directly from brands.” Marketers should consider adding Reddit to their marketing arsenal to Maximize their social potential. Read more Reddit highlights in Social Media Today’s blog post.
Totally Unrelated
Baracoda’s Smart Mirror
Step into the future of mental wellness with Baracoda’s BMind Smart Mirror showcased at CES 2024. This mirror isn’t like any traditional mirror. It uses AI to identify your mood, offering a unique tool for managing stress in today’s fast-paced world. Recognized with the prestigious 2024 CES Innovation Award, delve deeper into this cutting-edge technology in Digital Trends‘ article.
