This week we’re taking a BYTE out of social media video specifications, email segmentation, Meta’s carousel ads, blog post templates, and Joby’s air taxis.
Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
Generally
2023 Social Media Video Specifications
With many ways and various social media platforms to deliver video to, staying current on video specs can take time and effort. But with video being one of the most engaging mediums, it’s essential to post the best video resolution and specs to give the best impression of your brand. Check out Hootsuite’s guide to the most recent video details for popular social media sources like Instagram and TikTok.
Take Notes
Increase Deliverability with Email Segmentation
According to Statista, emails sent and received are predicted to reach 392.5 billion by 2026. While email marketing is competitive, your email can come to your recipient’s email inbox with a well-thought-out strategy.
Email segmentation is an excellent method to maximize engagement. Separating marketing lists based on particular criteria, such as interest, behaviors, or demographics, increases your chances for higher email open rates. Read MarketingProf’s article to learn email segmentation engagement tactics to improve deliverability.
Meta’s Carousel Ad Tips
Carousel ads from Meta are powerful marketing tools that can help optimize your reach and increase conversion. With the capability to show up in multiple places across Facebook, Messenger, Instagram, and Meta Audience Network, carousel ads maximize the opportunities to showcase multiple products engagingly. Learn essential ad tips from Meta here.
Five Blog Post Templates for Marketers
Creating excellent content and an effective structure is vital to producing engaging, high-performing blog posts. Whether your goal is to inspire, inform, instruct, etc., a tried-and-tested blog post template can enhance your content and help create a compelling blog post that aligns with SEO and readability best practices. Check out these templates and examples in Semrush’s article.
Totally Unrelated
Joby’s Air Taxis
There’s been talk about alternatively using air transportation as a shuttling service. However, the electric aircraft company Joby recently announced their plan to locate manufacturing facilities that will create up to 500 planes yearly in Ohio. The facility is estimated to start production in 2025, bringing the dream of a faster commute without traffic one step closer. Read more about this technology in this article from Associated Press.
