This week we’re taking a BYTE out of Gen Alpha, LinkedIn posting and ad creation tips, humor in marketing, YouTube’s thumbnail testing, and pork soybeans.
Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
Generally
Who is Generation Alpha?
People born from 2010 to 2024 will comprise the largest and the most digitally proficient generation. The newest generation, Generation Alpha, is tech-savvy and passionate about the environment.
While Gen Alpha might not be your target audience now, it won’t be long until they have more purchasing and decision-making power. So, learn more about your future consumer’s values and interests here.
Take Notes
YouTube’s Thumbnail A/B Testing
YouTube’s testing innovative tools to boost video visibility. The video platform’s ‘Test and Compare’ feature on YouTube Studio lets creators test up to 3 thumbnail images. With the thumbnail as the viewer’s first impression of the video, this A/B testing tool allows you to maximize your views with the best graphic. Read more on Social Media Today’s article.
Humor in Marketing
According to a report from Oracle, “91% of people prefer brands to be funny and 72% would choose a brand that uses humor over the competition.”
Consumers want to see realness in your content. Adding humor to your marketing content promises this aspect. View this infographic to see the pros and cons of using humor in marketing.
LinkedIn Tips for Posting and Creative Ads
Stand out from the crowd and disrupt the norm on LinkedIn with eye-capturing organic and paid posts. Implementing interactive content, such as a poll, will help prompt your audience to interact with your ads and posts.
Read tips from Alexandra Morales, a social media manager for the LinkedIn Ads team, in Social Media Today’s article to improve your LinkedIn content performance.
Totally Unrelated
Pork Soybeans
Think you don’t like the taste of vegetables? Well, think again. The startup called Moolec genetically engineered soy DNA with a pig’s DNA to create a new type of soybean. Scientists from the company invented a soybean that tastes exactly like pork. Check out the full story in Fast Company’s article.
