This week we’re taking a BYTE out of Google’s core update, social customer care, web design, AI-generated podcast translations, and a purse made from air.
Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
Generally
Google Announces New Core Algorithm Update
Google’s new core algorithm will reduce low-quality spam and search results by 40%. This update aims to provide more relevant search results and a better user experience for searchers by limiting pages created for search engines and not people, including website pages created by AI. Read more about this change and how it might affect your SEO approach in Social Media Today’s article.
Take Notes
2024 Social Customer Care Insights
A strategic customer service plan is necessary for every touchpoint your prospect encounters, especially the untapped potential of customer care on social media. Sprout Social reports that 63% of consumers agreed that the quality of customer support on social media influences their loyalty. Click on the link above to put your best foot forward and equip yourself with insights on how to improve your social customer care.
55 Steps for a Successful Website Design
An excellent website design is essential to see success. However, it requires meticulous planning and attention to detail. If your website delivers a good user experience, it leaves a positive first impression and impacts your visibility on search results. Whether building a new website or re-designing your current website, following Red Website Design’s checklist will help you ensure you’re using best practices, such as not directly uploading your videos on your website, to create a well-designed, user-friendly, and optimized website design.
Unlocking Podcast Potential with AI Translations
iHeartMedia is one of the latest podcast networks, along with Spotify and PodcastOne, to announce they plan to use AI to create different translations of their shows. Releasing different podcast AI translations opens more opportunities for viewership and is cost-effective. For example, if a podcast had a million downloads a month, an AI translation could add 100,000 impressions. However, with AI regenerating the voice of a host, there are still some difficulties to face with replicating colloquialisms, analogies, and cultural nuances for the various translations. Read more about this development in DigiDay’s article.
Totally Unrelated
A Purse Made Out of Air
The makers of a rocket ship and now a purse made of air, NASA collaborated with the Paris-based fashion label Coperni to design a 99% air and 1% glass purse. The translucent Air Swipe bag debuted down the runway at Paris Fashion Week. See more about the purse in the New York Post.
