This week we’re taking a BYTE out of Google’s Search Generative Experience, targeted ads, ChatGPT tone modifiers, longer Instagram Reels, and heat-resistant cows.
Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
Generally
Google’s Search Generative Experience
Google users will soon be able to learn more and uncover insights for their queried topic faster with the latest search update, Search Generative Experience (SGE). Using generative AI technology, SGE lets people view topic summaries and even ask follow-up questions about their topic to deliver improved results. For brands, this new search experience creates opportunities to be discovered and increase conversions. Learn more about this in Content Marketing Institute’s article.
Take Notes
Twelve ChatGPT Tone Modifiers
The tone marketers use in content and branding materials impacts the output received by their audience. Create a cohesive tone throughout your content and marketing efforts, including the content produced by ChatGPT. View this infographic to learn how to improve your AI-generated content with tone modifiers.
What Does Gen Z Think About Targeted Ads?
New research from the marketing company Tinuiti provides insight into Generation Z’s opinion towards targeted ads. The report revealed consumers from the younger generation are three times more likely to allow app tracking on their mobile phones than older generations. About 37% of Gen Zers even embrace tracking to deliver more relevant ads. Learn more about Gen Z data and shopping habits in Marketing Dive’s article.
Instagram is Testing Longer Reels
Instagram is following in the footsteps of TikTok by implementing longer Reels. Currently, the maximum Reel duration is ninety seconds, but the social media app is internally experimenting with more extended Reel time limits of 3-minute and 10-minute intervals, according to Alessandro Palazzi. Learn more about this update on Social Media Today’s blog post.
Totally Unrelated
Heat-Resistant Cows
A small dairy farm in San Juan, Puerto Rico, is breeding their cows with a genetic mutation called “slick” to help keep their cows cool during the hot weather and be less susceptible to heat stress. Heat stress occurs when cows can’t regulate their internal body temperature, which affects their health and milk supply, according to Fast Company. The slick mutation gives cows shorter coats and more active sweat glands that help them maintain their body temperature. Read more about this genetic mutation here.
