This week we’re taking a BYTE out of lead magnet entry points, a landing page framework, content repurposing, YouTube’s Shorts feature, and butterfly-inspired paint.
Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
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Lead Magnet Entry Points
Lead magnets are essential to nurture your customer relationship and drive leads. However, the lead magnet is just one part of the lead generation process. The other is when people enter their personal details to access your resources, entry points. Without a strategic website placement of entry points, it doesn’t matter how enticing your lead magnet is if no one can find it. Read MarketingProfs’ article to learn more about lead entry points and where to include them on your website.
Take Notes
A Winning Framework for Landing Pages
Establishing a landing page is integral to your digital marketing strategy for website click-throughs and conversions. A landing page is also your visitors’ first impression of your brand. View Giraffe Social Media’s infographic to learn how to maximize your engagement with a simple but effective winning framework for your landing page.
Nine Content Repurposing Strategies
Whether you’re struggling with content creation because of low inspiration or the amount of content that needs to be produced, content repurposing may be the strategic and time-saving solution you’re looking for. In fact, according to the referral marketing software company, ReferralRock, 46% of marketers said they got better results from repurposed content than new content created. Check out nine strategies to help repurpose your content here.
YouTube Shorts Link to Long-format Videos
To drive traffic from Shorts to longer-format videos, YouTube is testing a new tool within YouTube Studio that lets creators add a link to bridge Shorts to longer videos. With the popularity of Shorts rising fast, the release of this linking tool next month is an excellent opportunity to maximize viewership. Read more about YouTube’s new feature on Social Media Today’s blog post.
Totally Unrelated
Butterfly-Inspired Paint
Tiny nanostructures that bend and reflect light create the mesmerizing blue color of morpho butterflies’ wings. Inspired by morpho butterflies, scientists from China’s Shenzhen University are testing a thin film that helps keep cooler temperatures because of the light-reflecting properties. The researchers hope to use this as a paint on objects like cars to help keep surfaces cool in extreme heat. Learn more about the butterfly-inspired film in Fast Company’s article.
