This week we’re taking a BYTE out of using market segmentation, Instagram’s AI chat option, fruitful newsletter tips, social media hashtag strategies, and the ZOZOSUIT.
Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
Generally
Does Market Segmentation Help in a Competitive Market?
To thrive in a competitive landscape, identify and leverage where your competition falls flat. Segmentation breaks the market into groups to understand where your competitors put their marketing efforts and identify the less competitive areas to target your marketing. Read MarketingProfs’ article to learn more.
Take Notes
Instagram’s AI Chatbot
Instagram is currently developing a tool that touches on two popular usage development trends, users communicating via DMs and AI technology. The social media platform’s AI chat option looks and functions like Snapchat’s My AI tool, where the AI interacts with users via DM. Learn more about Instagram’s new tool on Social Media Today’s blog post.
Tips from a Fruitful Newsletter
Creating a newsletter that engages your audience is possible with a creative approach. From personalized content experiences to leveraging user-generated content, Ocean Spray produced fruitful content to entertain its readers in its Cranberry Club newsletter. Read five newsletter tips from Ocean Spray on Content Marketing Institute’s article.
2023 Hashtag Tactics for Marketers
When utilized correctly, hashtags are a powerful tool to help organic reach and visibility on your social posts. However, with each social media app using a different algorithm, marketers should consider different hashtag strategies for each platform. Learn tactics here to help master your LinkedIn, Twitter, Facebook, and Instagram hashtags to improve your social media performance.
Totally Unrelated
3D Scanner Body Suit
Wearable technology, such as smartwatches and fitness trackers, has become popular recently. ZOZO, a Japan-based tech company, took wearable technology one step further with their 3D scanner body suit, the ZOZOSUIT. The ZOZOSUIT provides 3D measurements and a 360 view of the body, but interestingly the one thing it doesn’t measure is body weight. ZOZO’s innovative technology is the future of fitness. Learn more about the suit from TechCrunch.
