This week we’re taking a BYTE out of Pinterest Analytics, Instagram’s interaction tool, video and visual storytelling metrics, sentiment analysis tools, and a sense of touch in virtual reality.
Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
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Pinterest Analytics
Pinterest has blossomed from a site for recipes and wedding inspiration into a popular visual search engine. In fact, according to Statista, Pinterest has reached “465 million monthly active users” in 2023, making the social media platform a valuable marketing asset to reach new prospects. Learn more helpful metrics from Pinterest in Hubspot’s article.
Take Notes
Instagram’s Interaction Option to Showcase Post Replies
Brands now have a new way to showcase user-generated content (UGC) on their Instagram stories from direct comments on their posts. This new social media feature makes it effortless to highlight your raving fans and valuable interactions with your audience. Learn more about Instagram’s interaction option to help boost community engagement in Social Media Today’s blog post.
Video Marketing Statistics for 2023
With the adoption of AI-powered tools, human connection is more important than ever. Video and visual storytelling help create an emotional connection and trust with your audience. According to Content Marketing Institute’s recent report, the importance of human connections in video drastically increased to 43% from 37% last year. See more enlightening insights on video and visual storytelling on the link above.
18 Sentiment Analysis Assets
Sometimes, interpreting the emotion and meaning behind written communication is only possible with the right tools and technology. Sentiment analysis software can help you analyze whether your customer feedback is positive, negative, or neutral to understand the intent behind the text. Learn 18 sentiment analysis tools to improve customer satisfaction in Hubspot’s blog post.
Totally Unrelated
A Sense of Touch is Coming to Virtual Reality
No longer is virtual reality only a highly visual medium. With the invention of a haptic glove by Fluid Reality, Inc., touch is also a sense of the virtual experience. The haptic glove uses fluid and a small electrical charge to mimic a realistic sensation of physical contact in a virtual space. Learn more about this innovative technology in Fast Company’s article.
