This week we’re taking a BYTE out of marketing positioning statements, TikTok’s AI Script Generator, Meta’s Threads app, Google’s search operators, and Stat in-ear wearable.
Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
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16 Positioning Statements Examples
A positioning statement and value proposition are vital elements in a business’ marketing strategy. While a value proposition identifies what sets your product or service apart from the competition, the positioning statement helps you recognize the customer benefits of your merchandise. View sixteen examples and learn more about positioning statements on HubSpot’s blog post.
Take Notes
TikTok’s Script Generator
TikTok’s new AI-powered tool, Script Generator, helps brands produce creative video scripts and save time. Based on the user’s prompt, the Script Generator feature creates and maps out several video concepts, including a hook, scene, call to action, audio, and visual cues. Read more about this innovative technology in Social Media Today’s article.
Meta’s Threads App
Meta’s Threads app is now live for Instagram users in 100+ countries. Similar feel and look to Twitter, the social platform lets its users share text updates, join public conversations, and interact with a like, reply, share, or DM.
However, Thread’s goal is to help people find their community no matter what app they are on. In fact, according to Meta, “Threads is Meta’s first app envisioned to be compatible with an open social networking protocol….” Learn more here.
Google Search Operators
Google search operators are shortcuts to help narrow search results; mastering them is well worth it to help manage and carry out your SEO activities. Whether building internal links, finding websites for guest posting, or finding site indexing issues, Google search operators can boost your SEO ranking. Learn over thirty-five Google search operators and usage tips on Semrush’s blog post.
Totally Unrelated
Stat Wearable
Stat wearables are unlike any in-ear device before. These powerful yet tiny pieces of technology can predict when people are about to faint. The gadgets measure blood flow to help wearers understand when dizziness, fainting, headache, and fatigue flare up while standing. The Stat wearable could be life-changing for people who have severe dizziness or other conditions from illnesses such as Long COVID. Check it out in Digital Trends’ article.
