This week we’re taking a BYTE out of remarketing tips, infographics, AI slogans, content marketing skills, and Barbie’s Malibu DreamHouse Airbnb.
Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
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Second Chances with Remarketing
When a website visitor interacts with your brand but leaves without taking the desired action, this is not the time to give up. It’s time to launch your remarketing strategy. There are many reasons why things could have gone south, such as timing, product, or loss of interest, however, remarketing gives you a second chance.
Check out some remarketing advantages and tips from the digital marketing company, Brafton.
Take Notes
AI-generated Brand Slogans
Quality Logo Products tested AI technology to create taglines for fifty well-known brands, such as McDonald’s. Then the company surveyed people to find out which slogans they liked better, the original or the AI-generated one.
According to Quality Logo Products, “People preferred AI’s rewritten slogans 46% of the time.” See the results of the AI-generated taglines on Marketing Profs’ blog post.
Guide to Convert Blog Posts to Infographics
With the challenge of marketing to short attention spans, infographics are an excellent way to inform and engage your audience visually. In fact, Forbes stated 84% of marketers who’ve used infographics agree they are effective. So, what better way to learn how to turn your blog posts into infographics than viewing this infographic on Social Media Today’s article?
Content Marketing Skills for the Next 5 Years
Based on Content Marketing Institute’s research, ChatGPT and other generative AI tools were not on content marketers’ radars a year ago. Now this technology is front and center of most brands’ marketing strategies. Although things can change instantly, experts from the Content Marketing World event advised on what skills they think will help content marketers today and in the next five years. Read more about these content marketing skills recommendations on the link above.
Totally Unrelated
Barbie’s Malibu DreamHouse Airbnb
Fans of the highly anticipated Barbie movie, set to release this month, have been expressing their excitement for the film with everything from pink clothes to a Barbie TikTok filter. But this California pink mansion on Airbnb takes the cake for all things Barbie. Read more here.
