This week we’re taking a BYTE out of social media search, content marketing prompts, an award-winning content campaign, audience insights, and classroom robots.
Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
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Social Media Search Optimization Best Practices
Although still relevant, there are ways people can query search topics other than traditional search engines. With many users using social media daily, some find it easier to search for an answer on social media platforms, such as TikTok and Instagram. In fact, according to Hubspot’s recent Consumer Trends survey, “nearly one-third of consumers use social media apps to search for information.” Read social media search best practices and trends in Hubspot’s blog post.
Take Notes
Nineteen Content Marketing Prompts
With the holiday season fast approaching, it’s time to ramp up those digital marketing efforts. Semrush recently released a listing with nineteen prompts to inspire content ideas and maximize online presence to help your brand stand out. Check it out on Social Media Today’s article.
From Viral Ad to Award Winning Content Campaign
People don’t usually expect much creativity regarding less exciting industries like insurance. However, State Farm’s Jazz Bath: The Bath Bomb Sessions campaign exceeded this expectation. TMA stated the campaign yielded 125.6 million impressions and 13.3 million-plus views. From viral video to an award-winning campaign, learn how State Farm turned a surprise hit into a well-orchestrated, multi-platform campaign on Content Marketing Institute’s blog post.
Tips to Create Marketing Initiatives from Audience Insights
Market research is vital to understanding your audience’s needs and wants, but what you do with those insights is equally essential. Using the collected data for marketing initiatives provides relevant campaigns that relate to your customer’s interests. Read top tips on using your insights for marketing initiatives and see company examples in Brafton’s article.
Totally Unrelated
Telepresence classroom robots
Being absent from school might look different for future students in Japan. With more students staying home from school, some due to the mental and physical conditions from the pandemic, a school in Kumamoto, Japan, is launching a program that allows absentees to interact and move around the school through a telepresence robot. This program hopes to help absentees reduce anxiety and gain confidence by engaging them through the robot to eventually return to school. Learn more about this development here.
