This week we’re taking a BYTE out of Thanksgiving content marketing examples, psychology behind sharing on social, news consumption, link shorteners, and sensory augmentation technology for astronauts.
Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
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Thanksgiving Content Marketing Examples
Reach your target audience and raise brand awareness with a memorable campaign during the season of gratitude. With Thanksgiving Day occurring next week, it’s time to deploy your creative Thanksgiving content marketing strategy to connect with new customers. To inspire your own approach, check out seven excellent content marketing examples that capture the essence of this holiday on Content Marketing Institute’s blog post.
Take Notes
What Motivates People to Share on Social Media?
Improving your social media game relies on people sharing your content and expanding your outreach. However, understanding what motivates your audience depends on multiple aspects, such as what type of content you’re posting. From what kind of content to share, to the gap between generations on social media, view this infographic to learn about the psychology of social media.
News Consumption on Social Media Insights
Social media isn’t just for entertainment but also a valuable information source for what’s happening in the world. In fact, according to the Pew Research Center, half of U.S. adults consume digital news from social media platforms. Learn news consumption insights for social media on the link above to help optimize where to engage your audience.
Eight URL Shorteners for Marketers
Those clunky, miscellaneous characters from a URL are hideous and can make your social posts or emails suspiciously look like spam. URL shorteners make your content look aesthetically pleasing and help track your link’s performance. To get the most clicks from your content, check out eight of the best link shorteners on Hootsuite’s blog post.
Totally Unrelated
Sensory Augmentation Technology for Astronauts
Astronauts often get disorientated in space and lose their sense of direction, sometimes leading to fatal accidents. A research scientist at Brandeis University, Vivekanand Pandey Vimal, and his team are testing wearable technology like the small vibrating devices called vibrotactors to help with this spatial disorientation dilemma. Read the full story in Fast Company’s article.
