The BYTE – The Buyer Journey, Facebook Engagement Strategies, GA4 metrics, and More!

This week, we’re taking a BYTE out of buyer journey actions, Facebook engagement strategies, LinkedIn’s short-form video feed, GA4 metrics, and the Aurora Boston Dynamics robot.

Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.



Actions for Every Stage of the Buyer’s Journey

Navigating the buyer’s journey and understanding the crucial stages—the top of the funnel (TOFU), middle of the funnel (MOFU), and the bottom of the funnel (BOFU)—is imperative for an effective marketing approach. Every stage of the buyer’s journey has a different goal and marketing initiatives to accomplish. Learn what actions to take at each stage of the process on Red Website Design‘s blog post to help thrive in today’s digital landscape.


Take Notes 

Eight Facebook Engagement Strategies 

According to Similarweb, Facebook is the third most visited website after Google and YouTube. Believe it or not, one of the biggest problems for some marketers is not getting more followers or ‘new’ likes but getting current followers to engage. However, there are some creative tactics to encourage likes, shares, and comments. View this infographic to learn social media strategies to boost your Facebook page engagement.

LinkedIn Jumps on Short-Form Video Marketing

Joining multiple other popular apps, LinkedIn is experimenting with a dedicated feed for short-form videos. Members will see a new video tab in the app’s navigation bar that directs them to a vertical, full-screen feed like TikTok’s experience. With this new feature, the social media app aims to empower creators to expand their reach and engage with more people using their preferred format. Discover more about this Linkedin’s update on TechCrunch‘s article.

GA4 Metrics for Marketers

The deadline to transition your account to Google Analytics 4 (GA4) is soon approaching. With the new platform comes essential metrics to track and be aware of to optimize your website. Get ahead of the game by learning the value of each metric on GA4 and how it relates to your website performance on Social Media Today‘s blog post.


Totally Unrelated 

Alaskan Airport Uses Robot to Scare Wildlife

One airport has implemented a creative way to maintain a clear path on the runway for airplanes landing and taking off. Meet Fairbanks International Airport’s “new hire,” a four-legged Boston Dynamics robot named Aurora. The robot’s work will do its first patrol of the airport perimeter this fall to keep migratory birds and other wildlife off the runway. Read the full story on The Verge‘s blog post.