This week we’re taking a BYTE out of TikTok’s search ads, the connected customer experience, a ChatGPT guide, hashtag analytics, and CareBuds.
Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
Generally
TikTok’s Search Ads
With 1.1 billion monthly active users, TikTok is an excellent way to advertise your brand. Especially since the platform constantly enhances its advertising tools to maximize your marketing efforts. It’s newest feature, the “Search Ads Toggle” tool, allows your ads to appear when users search for related queries to your product. Learn more about how this advertising tool can help you boost your TikTok campaigns and maximize your reach in Social Media Today’s article.
Take Notes
The Connected Customer Journey
Today’s consumers expect an outstanding customer experience (CX) throughout the touchpoints of the customer journey. In fact, according to Salesforce’s State of the Connected Customer report, “83% of customers are more loyal to organizations that deliver consistent experiences across departments.” In contrast, not providing a cohesive customer experience frustrates consumers and negatively influences their purchase decisions. Read five ways to help your brand to deliver a connected customer experience in MarketingsProfs’ blog post.
The Ultimate Guide to ChatGPT
Many marketers have utilized ChatGPT or a similar tool in their daily process to help streamline their work. Social Media Today’s LinkedIn survey reported that out of 1,287 respondents, 67% use generative AI in their everyday routine. From prompts, extensions, writing styles, and more, ChatGPT is a complex but valuable tool when you know how to use it. Check out AI expert Max Rascher’s ChatGPT cheat sheet for tips and best practices.
Hashtag Analytics
Hashtags are powerful organic social media tools that can help grow social media reach and engagement. However, marketers need to track hashtags to determine performance. Learn how to find relevant hashtags and more about social media analytics from Sprout Social’s blog post.
Totally Unrelated
MyFirst CareBuds for Kids
Parents usually worry about hearing loss when it comes to kids using earphones. However, the company MyFirst is worried about another safety factor regarding earbuds – drowning out environmental noises. MyFirst created CareBuds to cancel out noise when the wireless earphones detect body movement to make kids more aware of their surroundings. Read more about Carebuds in Digital Trends’ article.
