This week we’re taking a BYTE out of Twitter’s rebranding, local SEO, Facebook ad fundamentals, video conversions, and Pokémon Sleep.
Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
Generally
Twitter’s Rebrands to X
If you’re an avid Twitter user, you might have recently noticed some significant changes to the social platform, such as an “X” placed where the familiar blue bird logo used to sit. Twitter has officially rebranded to X to take the next step toward the “everything app”.
Twitter CEO Linda Yaccarino said, “X is the future of unlimited interactivity—centered in audio, video, messaging, payments/banking—creating a global marketplace for ideas, goods, services, and opportunities.” Learn more about this rebrand and marketers’ opinions in Marketing Brew‘s Article.
Take Notes
Local SEO
Boosting your local SEO will help increase your company’s website traffic and revenue. In fact, the digital marketing agency Ronkot stated, “4 out of 5 local searches on mobile devices convert and end with a purchase.” Check out the full infographic here for more insights and tips for local SEO rankings.
Back to the Fundamentals with Facebook Ads
Instead of jumping on the latest social trends and tools, prioritize what social tools work and where your active audience is present. With constant updates to social media platforms, it isn’t easy to maximize your reach. Check out some simple Facebook ad tips from Meta’s guide to drive results and optimize your social presence.
Video Conversion Tips
Driving conversions with captivating videos through social media marketing has proven successful, especially with a growing interest in short-form videos, such as TikTok shorts or Instagram’s Reels. However, this taxing task requires strategy and creative, high-quality, engaging videos. Gain inspiration from these eight video tips from Sprout Social’s blog post to help improve your social media conversion rate.
Totally Unrelated
Pokemon Game Helps Users Sleep
Pokémon Go was raved about in 2016, and now Pokémon has come out with another mobile app game that helps you with Snorlax’s favorite activity – sleep. The Pokémon Sleep app monitors and tracks sleeping patterns through your mobile device. The app encourages users to sleep through the gaming side of the app. The more users sleep, the more currency they gain to buy biscuits and catch Pokémon. Read the full article on Digital Trends.
