The BYTE: Video Content Tips, Pinterest Palettes, Social Media Stats, and More!

This week we’re taking a BYTE out of video marketing tips, YouTube Shorts’ new audio option, 2024 social media statistics, Pinterest’s palette trends, and Delta’s eclipse flight.

Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.



Tips to Succeed in Video Marketing

Video marketing is one of the most engaging formats for marketers to reach consumers. While many businesses have adopted video into their marketing strategy, according to Content Marketing Institute, “only 7% uses video to its full potential.” Video has proven to be a valuable asset, but it all depends on your marketing approach. Read five tips to create successful video content in Column Five‘s article.


Take Notes 

YouTube’s New Audio Options for Shorts

Just as TikTok loses access to tracks from Universal Music, YouTube provides users with four more music remix opportunities. Like TikTok’s options, YouTubers can now go on Shorts Composer to use sound from another video, collab, cut, and use a green screen to edit their videos. These video editing tools offer users a new way to share music trends across short-form clips. Learn more about these YouTube features in Social Media Today‘s article.

2024 Social Media Statistics 

Social media impacts how we communicate, entertain ourselves, and do business. With social media touching our daily lives and ever-evolving, staying updated on the latest trends is imperative to have an effective strategy. The team at Red Website Design did the hard work for you and has compiled a list of relevant statistics and trends. Check out the guide on the link above to help optimize your social media strategy for 2024.

Pinterest Palette Trend Highlights

Pinterest recently researched data across their trending keywords and search terms, and Pinterest Predicts 2024 report to determine which colors will resonate the most with people in 2024. The social media platform’s results concluded that five key color palettes will dominate over the others. Read Social Media Today‘s blog post to find out which colors came in on top and enhance your creative approach to content.


Totally Unrelated 

Delta Flight to the Eclipse

Can you imagine taking a flight for the sole purpose of watching the eclipse? Delta Air Lines has offered a flight from Austin to Detroit that will take the passengers on a route that will give them an extraordinary view of April’s total solar eclipse. The flight sold out in just hours. Read more about this story in the Digital Trends‘ article.