This week we’re taking a BYTE out of YouTube Shorts’ AI feature, social media ROI , visual marketing strategies, marketing power words, and the Tesla of chicken coops.
Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
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YouTube Shorts’ Dream Screen
YouTube’s short-form videos have grown exponentially from last January with 50 billion views daily to 70 million views daily now. Their recent announcement about AI feature for Shorts, Dream Screen, will increase this momentum. The Dream Screen allows users to AI-generate a photo or a video just by typing in what they wish to see. Learn more about this Shorts tool in TechCrunch’s blog post.
Take Notes
Social Media ROI Tips
According to Hootsuite‘s report, 96% of marketers state that social media positively impacts revenue. While it takes a multi-step process to find the return on investment (ROI) on social media, it’s worth the hassle to prove your social platforms’ value and improve your strategy. Read tips on calculating and improving your ROI on the link above.
Strategies to Help Content Marketing and Design Align
Visuals play an essential part in your content design and attracting your audience. Adding Visuals to your content can help break up your text and deliver a better user experience. Learn how visuals can increase brand awareness, engage your audience, and even help your SEO in Brafton‘s blog post.
89 Marketing Power Words
Something as simple as substituting your usual copy with bolder words like “unparalleled” or “monumental” can improve the quality of your content and entice your readers. The marketing agency Jansen Communication team shares 89 outstanding copywriting tips to help your marketing stand out. View the infographic here.
Totally Unrelated
A Smart Home for Chickens
Coop, a startup company, has created a unique smart home, but not for humans – for chickens. You heard that right. With the inflation of eggs, many people are deciding to become first-time chicken owners. Coop’s goal was to make “the Tesla of chicken homes.” The chicken coop has high-tech features, including app-controlled cameras, an automatic hatch door, and motion detectors, making it possible for anyone with a backyard to raise chickens. Read more about this invention in Fast Company’s article.
