One of the most challenging aspects of shopping for a new home is visualization. How does a new home shopper know if a floor plan will fit their needs and what about their furniture, where will it go?
A picture is worth a thousand words and 91% of home buyers said that interactive floor plans had an influence on their decision to buy. By using Interactive Floor Plans on your website you can increase audience engagement and boost how much your audience absorbs and remembers.
Since 2007, the use of visualized information on the internet has increased a whopping 9,900%, which makes Interactive Floor Plans a great choice.
Increasing dwell time and higher conversion rates than static floor plans are both reasons to use Interactive Floor Plans, but they are also just a great way to give your shopper a clear picture of everything the home has to offer, in a fun, interactive and engaging way. And with today’s technology Interactive Floor Plans can be created much more efficiently than just a few years ago.
The key is ensuring that you are partnering with a company that knows what they are doing when it comes to interactive elements. Interactive Floor Plans require technical expertise to maintain, and you need to ensure your partner has the resources available for ongoing support. Unless they are designed correctly, Interactive floor plans can bog down your site with slow load times and may not work on all browsers. Plus, SEO can be affected if keywords are not embedded correctly or picked up by Google.
Fortunately, BDX has been in the Interactive Floor Plan business for nearly 20 years, we are here for the long-term and we have the in-house expertise to get it done right the first time.
Learn more at theBDX.com or email us.
