Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out Instagram Notes, marketing content best practices, 2023 design trends, ad campaign strategies, and Google’s prescription tool.
Generally
Instagram Notes
In a blink of an eye, Instagram released another new feature, or should we say “note”? Instagram Notes are basically digital post-it notes your followers can see at the top of their inbox for 24 hours.
With the right strategy, Instagram’s latest feature is a promising way to promote your product or connect with your followers. Learn more about Instagram Notes on Hootsuite’s blog post.
Take Notes
How frequently should you post each content type?
According to Hubspot, “34% of marketers publish content multiple times a week and 33% publish content once a day.” As a marketer, implementing various content, such as blogs, videos, and social media, is necessary for your marketing plan. However, navigating the quantity of content and when to post can be troublesome. Click on the link above to learn best practices for posting each content type frequently.
2023 Design Trends
With visual trends constantly changing, it’s critical to know what designs attract and which ones fall flat. Otherwise, you could damage your brand’s image and lose prospects. View this infographic on Social Media Today’s article to leverage visual trends to present your data in the new year.
Inspirational Advertising Campaigns from 2022
This year hasn’t been the easiest, with economic woes and various hardships. But among the trials, partnerships have formed that have produced some creative ad campaigns that stood out in 2022. Check out these innovative ads on Marketing Dive’s blog post to gain some inspiration for own advertising approach.
Totally Unrelated
Google’s Prescription Decoding Tool
Doctors are known for their horrible penmanship. If you’ve ever received a prescription, you know how hard it is to read a physician’s handwriting. Well, it’s also tricky for your pharmacist to interpret and can potentially lead to medication errors. Google is currently developing an AI to help decipher handwritten prescriptions and solve this problem. This new tool will be a part of Google’s Lens product. Learn more about this technology in Gizmodo’s article.
