This week we’re taking a BYTE out of content creation framework, Instagram story analytics, TikTok’s Creative Cards, 2024 design trends, and a road that charges electrical vehicles.
Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
Generally
Content Creation Framework Steps
Sometimes, a bad idea can be the result of the execution of a strategy. Gathering information about why someone prompted the idea and understanding the goal are the first steps and will lay the groundwork for an excellent framework for content creation. View all the steps on Content Marketing Institute’s blog post to produce captivating, audience-engaging content.
Take Notes
Instagram Story Analytics
Instagram stories have proven to be an effective marketing tool. In fact, according to a survey by Facebook, 62% of people’s interest in a brand or product grew after seeing it promoted on a story. Whether your Instagram story goals are related to discovery, navigation, or interaction, tracking and understanding your metrics will help improve your social media performance. Learn more on Hootsuite’s article.
TikTok’s Creative Cards
Just in time for the holidays, TikTok has released digital cards called Creative Cards to help creators lacking inspiration or needing fresh content suggestions. Creative Cards offer specific prompts to users for various creator tools, trends, and storytelling tips. Read more about TikTok’s tool to help inspire your social media approach on Social Media Today‘s blog post.
2024 Design Trends
The Depositphotos team has curated a compilation of prevailing design trends, encompassing critical elements like fonts, themes, and color palettes. Depositphotos drew design insights from the queries of 40 million users and experts. View this infographic highlighting eye-capturing design trends to help prepare for your 2024 marketing plan.
Totally Unrelated
Electrical Vehicle Charging Road
The future of electric vehicles (EVs) shines brightly with the emergence of an EV-charging road pioneered by Israeli company Electreon. Successfully tested in downtown Detroit, Michigan, this innovative technology delivers an electrical charge between 10 to 15 kilowatts, presenting a promising alternative for EV charging. Read more about this innovative technology in Fast Company’s article.
