This week we’re taking a BYTE out of social media links on Google Business Profile, podcast types, Halloween marketing ideas, inbound marketing, and a gas car to electric kit.
Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
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Social Media Links Added to Google Business Profile
Google provides more opportunities to drive traffic and connect with your audience through their Google Business Profile. The search engine now enables brands to showcase their social media platforms, like YouTube and Instagram, on both Google Search and Maps. Learn more about this update on Social Media Today’s article.
Take Notes
Eight Types of Podcasts
Podcasts are a popular entertainment source to use to reach your audience. In fact, according to the Pew Research Center, podcast listenership has increased substantially in the last decade, with 42% of Americans claiming they’ve listened to a podcast in the past month in 2023.
Audio content marketing can be a great way to engage with online users; however, with so many types of podcasts available, it can take time to determine which one to use. View this infographic that breaks down the different types of podcasts.
21 Halloween Marketing Ideas and Examples
Halloween isn’t just a wicked holiday but an opportunity to engage with consumers creatively and memorably. The holiday brings out people’s festive mood, giving marketers the perfect play to implement spooky content, such as a quiz, video, email campaign, or landing page. Check out Sender’s blog post to be inspired by 21 scary Halloween marketing ideas and real-world examples for your marketing strategy.
Inbound Marketing Stages
Inbound marketing allows users to consume tailored, valuable digital content at their leisure, while outbound marketing, like telemarketing, disrupts people’s day. A successful inbound marketing plan is essential to attract consumers, generate leads, and create loyal fans. Learn the four stages of inbound methodology from Brafton’s article to learn how to deliver high-quality, customized content to a more engaged audience.
Totally Unrelated
An Inexpensive Way to Turn a Gas Car to Electric
The need to cut emissions is a growing concern for the environment. While most new cars are either hybrid or completely electric, gas and diesel cars will take decades to disappear off the road. One Australian inventor has created a more affordable and convenient way to transform a gas vehicle into an electric one with his retrofitting kit called Rapid Electric Vehicle Retrofits (REVR). The REVR design adds battery-powered motors to the back wheels, allowing a driver to operate as an electric car for up to 62 miles. Read more about this invention in Fast Company’s article.
