This week we’re taking a BYTE out of Instagram’s Reel Spins option, voice search, powerful marketing words, Google adds social media posts, and solar power station in space.
Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
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Instagram’s Spins Option for Reels
Instagram is testing another option for its most popular content format, Reels. The latest Reel tool, first spotted by app researcher Alessandro Paluzzi, “Spins,” is a collaborative engagement feature that allows other users to remix your reels with their own audio or text. Spins can also help maximize your outreach because everyone using the Spins option on your Reel will share the content with their audience. Learn more about this creation option opportunity in Social Media Today’s article.
Take Notes
40 Voice Search Stats
With the rapid growth of voice assistant technology, more consumers are performing search queries with their voices. In fact, according to Statista, “75% of households are expected to own a smart speaker device by 2025.” Adopting and optimizing voice search is essential to succeeding in a voice-dominated world. Learn more voice search insights for marketers on Invoca’s blog post.
Powerful Marketing Words to Help Sell
The right vocabulary in your digital marketing captivates, persuades, compels, and can even help you sell. Adding powerful words to your call to action or headlines can help increase engagement and conversions on a psychological level. Read Red Website Design’s article and try 18 marketing words and phrases to help impact consumers’ buying decisions.
Google Adds Social Post Feed to Business Listings
Back in October, Google enabled business owners to add social media profiles to their Google Business Profile. Now, the search giant is taking it one step further by adding a profile section showcasing the latest social media posts from linked accounts. This new tool provides more context for searchers and can generate more interest in your products. Read more on Social Media Today’s blog post.
Totally Unrelated
A Solar Power Station in Space
Space-based solar power presents a transformative solution to our energy crisis on Earth. While other solar-powered devices on Earth struggle with the problems of storing energy in the dark and with different climates, a solar power station in space could harvest energy 24 hours a day. However, it will be some time before we can actually see this technology being used on Earth. It’s estimated that it will be about the mid-2030s. Check out the full story on Digital Trends’ article.
