This week we’re taking a BYTE out of lead generation techniques, conversational AI in Google ads, welcome emails, Apple’s copywriting secrets, and Disney’s HoloTile floor.
Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
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Six Lead Generation Techniques
A killer lead generation strategy is critical to the success of your content marketing and your company’s ROI. In fact, according to HubSpot, lead generation ranks as the third most important metric for content marketing and is a main priority for marketers. Incorporating impactful lead magnets, such as case studies or a branded webinar, on your website, email, social media, and other digital marketing formats is necessary to generate quality leads. Learn more lead generation techniques and see examples in Springboard’s article.
Take Notes
Google’s Conversational AI in Search Ads
Google recently released its newest AI enhancement, a conversational experience powered by the Gemini AI model in Google Ads. First announced in May 2023, early testing of the conversational experience revealed the ability to create higher-quality search campaigns with more relevant ad content and a diversity of ad copy generated from a URL.
This innovative tool helps marketers improve their ad strength and even increase conversions. Read more about this advertising solution in Marketing Dive‘s blog post.
Welcome Email Ideas to Build Your Audience’s Trust
Consumers value a brand that delivers engaging content with the first direct contact. Your welcome email is their first impression, so thanking your subscriber for their email subscription and valuable content is vital. Learn ten welcome email ideas from brands in Beehiiv‘s article to help inspire your campaign and build credibility.
Apple’s Landing Page Copywriting Secrets
Copywriting is no easy task. However, Apple’s landing page proves that mastering the art is possible. It’s no secret Apple is good at selling its products. The Cupertino-based giant’s landing page copywriting creates a memorable consumer experience. Their copywriting style focuses their product on customers’ lifestyles and creates an exclusive feeling. Discover eight of Apple’s compelling landing page secrets in Brief-er‘s blog post.
Totally Unrelated
Disney’s HoloTile Floor
Lanny Smoot is the first Disney employee to be inducted into The National Inventors Hall of Fame since Walt Disney himself. Over Smoot’s 25 years at the company, the inventor has created multiple projects, but his newest project, the HoloTile floor, impacts the future of virtual reality (VR). The HoloTile is a bunch of tiles that keep people or objects in the center of them no matter what direction they move in, like Star Trek’s Holodeck. With this invention, users will never again encounter furniture or other obstacles during their virtual experience. Check it out on IGN‘s article.
