The BYTE – LinkedIn’s Business Subscription, Organic vs. Paid Social Media, YouTube’s Premium Placement for Shorts Ads, and More!

This week we’re taking a BYTE out of LinkedIn’s new business subscription, A/B testing, organic vs. paid social media, YouTube’s premium placement for Shorts ads, and a brain-computer interface that lets users fame with their minds.

Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.


LinkedIn’s Testing a Business Subscription

Similar to its Premium offering, LinkedIn is trying out a new subscription option for businesses with LinkedIn Premium Company Pages. With a range of dedicated features, only available to paying brands, it is an experiment to see how brands can stand out in the app. Get the details about what features, such as a custom CTA button and AI-powered writing assistance, will be include via this Social Media Today article.

Take Notes 

How to Use Testing to Create a Competitive Advantage

Understanding how your audience interacts with your content and motivating them to take action is a huge part of generating leads and making sales. However, knowing which creative assets do better is not all about numbers – it requires trial and error. Comparing the performance of one creative against another through A/B testing is one of the best ways to gain a competitive advantage – read this Content Marketing Institute article to learn more.

Organic vs. Paid Social Media

There are benefits and drawbacks between using paid vs. organic social media content and choosing the right strategies for each post is important. Paid social media uses advertising budgets and reaches a wider audience, whereas organic refers to free content we all share on social networks – but which is best? Check out this Hootsuite blog post to discover more about why the answer is a bit of both!

YouTube Launches Premium Placement Option for Short Ads

Shorts are now viewed by 2 billion logged-in users every month and viewership on TV has also increased rapidly. This makes YouTube’s launch to help advertisers Short ads gain prime placement a great opportunity. The YouTube Select Shorts option will allow brands to place their ads, in various categories, alongside top Shorts content. This Social Media Today article provides all the information about this launch.

Totally Unrelated 

Brain-computer Interface Lets Users Game with Their Minds

Forget game controllers and imagine navigating a video game with just your mind! Researchers at the University of Texas at Austin have made a major leap forward in brain-computer interfaces that could mean throwing away that controller is not too far from reality. Find out how this can have the potential to revolutionize the lives of people with motor disabilities and the possibilities beyond healthcare here.